ELSCOED LEWIS
SALES COMPANYNATIONWIDE FIELD SALES

FOR MANUFACTURERS

From account relationships
to the next store call.

ELSCO connects national account representation with field selling, merchandising, marketing, and office support in the independent hardware channel.

Discuss your product line ↗

ESTABLISHED ACCOUNT RELATIONSHIPS

True Value
True Value
Orgill
Orgill
Ace Hardware
Ace Hardware

Manufacturer representation across the independent hardware channel.

WHAT ELSCO SUPPORTS

People at the account.
People in the stores.
Support behind the work.

01

National account representation

Product presentations, category discussions, new item introductions, and distributor program coordination.

02

Field sales and product training

Store visits, member contact, product presentations, product knowledge, assortment recommendations, and sales follow-up.

03

Assortments and merchandising

Planograms, category conversions, displays, and placement support for the store.

04

Marketing and campaign support

Member promotions, email campaigns, new product communications, and sales tools coordinated with the field team.

05

Markets and shows

Booth preparation, product demonstrations, member conversations, and follow-up after the event.

06

Office support and sales analysis

Sales history reviews, reporting, order questions, account and rep communication, and feedback on store opportunities and competing products.

NATIONAL ACCOUNT CONTACTS

MARKETING FOR THE HARDWARE CHANNEL

Plan the promotion.
Equip the field.
Support the order.

Manufacturers receive marketing support alongside account representation and store calls. Programs are presented with a clear message, practical sales materials, and a defined next step.

01

Campaign planning

Organize new product introductions, seasonal priorities, promotional opportunities, and the materials needed to support them.

02

Member promotions

Develop member communications and email promotions with a clear product message and account focus.

03

Field sales tools

Prepare sell sheets, assortment breakdowns, planogram materials, priority guides, and store worksheets for the sales call.

04

Ordering support

Build SKU lists, order forms, and instructions so members have the information for their next step.

FIELD COVERAGE

Find the field team
in your target market.

Explore the territories published by ELSCO. Account representation and field coverage for your product line are discussed together.

Select a state on the map or use the menu.

ELSCO field territories by stateAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming
Published field territoryDiscuss with ELSCO

FIELD SALES CONTACTS

Start with your market.

Choose a state to see the field contacts listed by ELSCO.

Product-line coverage is agreed with ELSCO. Contact our office about coverage ↗.

View all field contacts
Craig Falconer

ME · VT · NH · MA · NY · CT · RI · NJ · MD · DE

Connect ↗

HOW TO START

A focused discussion
about your next opportunity.

01

Discuss your line.

Bring your products, current distribution, target accounts, and sales priorities.

02

Review the fit.

Discuss account relationships, field coverage, category fit, and the support your line needs.

03

Agree on the next steps.

Define the scope, responsibilities, sales materials, and follow-up before work begins.

LET’S TALK REPRESENTATION

Bring us your line.
Tell us where you want to grow.

Discuss representation ↗